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Replying To Saynothing: "Are RTÉ showing the Republic game or have they the spuds not to show it?" Why don't you give RTE a shout and find out?
Square_B (Leitrim) - Posts: 2478 - 27/09/2026 13:58:52
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Replying To KillingFields: "How do you suggest to sell the provincial and all ireland club series more on a national basis?
What do you change for the marketing of them to get more support?
The sigerson is already quite well promoted as a big thing but what more do you want done to get more support of it?" How do you suggest to sell the provincial and all ireland club series more on a national basis?
To get buy-in from the neutral audience, the floating TV audience, we need to bring viewers who don't follow the Club scene up to speed rapidly.
Example All Ireland Club Championshp - Cork and Munster Champions Club A are playing Meath and Leinster Champions in the All Ireland SF, with the winners set to play either Armagh and Ulster Champions Club C or Mayo and Connacht Champions on St Patricks Day at Croke Park (Or whatever date it is nowadays). Tune in and get behind your Provincial Champions!!
What do you change for the marketing of them to get more support?
Use simple adverts to explain the above, the objective here is to attract the floating tv audience, and regardless of what people might say, the adverts for club games are aimed squarely at the existing GAA heads, they don't explain a lot, as the assumption is that all GAA fans know the craic already (Which is true), but not everyone is diehard GAA fans and larger TV audiences outside of Intercount will benefit the Association longer term.
The sigerson is already quite well promoted as a big thing but what more do you want done to get more support of it?
The objective of what I am suggesting is to develop a full year calendar of GAA entertainment, and constant presence on TV for the full year, that will promote our games to expand the floating TV audience, and bring in bigger sponsorship for those events.
Commodore (Donegal) - Posts: 1969 - 28/09/2026 13:03:34
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Replying To Square_B: "Marketing isn't free. There comes a point where no matter how much money is spent on Marketing, it will not translate into any additional revenue. What the GAA could do better is, through their website, list out the key games on in every county, where they are and if the game is on Clubber or other streaming platforms.
I can't see many Scots or English flying over to watch Club or Provincal football so it's not reasonable to compare the activities of Irish people who go to support Celtic with support for the GAA." That is incorrect. RTE and other broadcasters pay thousands per episode to fill 30 minute TV slots, thus why a well known Broadcaster agent is representing a few Chefs who all present similar cooking shows, because its lower cost slot fillers for the broadcaster and helps them avoid paying out a lot more for big TV shows to fill those slots.
Free advertisements for those cheap TV Slots are generally included in the deal by the broadcaster, as the broadcaster wants to boost viewer numbers. So for example, those various Chefs who all present cooking shows from their homes, get paid so much per episode, but they don't fork out for advertisement.
I'm suggesting improving the quality of existing advertisements (revamping it), not paying an extra fortune on extra advertisement.
Commodore (Donegal) - Posts: 1969 - 28/09/2026 13:16:36
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Replying To Pikeman96: "Exactly. Was going to put up a post myself to say that something that needs to be considered whenever there's a suggestion of marketing or advertising is expenditure v likely return.
If you ran even a couple of ads on TV, you'd need an awful lot more bums on seats before you'd break even." Incorrect. As I said in the other post, most low cost programming is not currently paying the broadcaster for advertisement, so many 15-30 second slot adverts are included to promote the show.
Improving the quality of GAA marketing in order to attract floating audiences, doesn't necessarily mean having to increase the expenditure of marketing, it just means a different approach.
Commodore (Donegal) - Posts: 1969 - 28/09/2026 13:20:42
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Replying To Commodore: "How do you suggest to sell the provincial and all ireland club series more on a national basis?
To get buy-in from the neutral audience, the floating TV audience, we need to bring viewers who don't follow the Club scene up to speed rapidly.
Example All Ireland Club Championshp - Cork and Munster Champions Club A are playing Meath and Leinster Champions in the All Ireland SF, with the winners set to play either Armagh and Ulster Champions Club C or Mayo and Connacht Champions on St Patricks Day at Croke Park (Or whatever date it is nowadays). Tune in and get behind your Provincial Champions!!
What do you change for the marketing of them to get more support?
Use simple adverts to explain the above, the objective here is to attract the floating tv audience, and regardless of what people might say, the adverts for club games are aimed squarely at the existing GAA heads, they don't explain a lot, as the assumption is that all GAA fans know the craic already (Which is true), but not everyone is diehard GAA fans and larger TV audiences outside of Intercount will benefit the Association longer term.
The sigerson is already quite well promoted as a big thing but what more do you want done to get more support of it?
The objective of what I am suggesting is to develop a full year calendar of GAA entertainment, and constant presence on TV for the full year, that will promote our games to expand the floating TV audience, and bring in bigger sponsorship for those events." I think you're seriously underestimating some things and seriously overestimating others.
Take your example of the All-Ireland Club Football Championship. If somebody is not sufficiently interested in GAA to already know that the four provincial champions meet in semi-finals and the winners go on to a final, then what realistically are the chances that they'll suddenly develop enough of an interest to actually watch the match once it's explained to them?
i.e. how many people do you really think are out there who go 'I'd watch that match coming up on Saturday evening/Sunday afternoon, but for how I don't know who the winners would play next' ?
And again, as always with marketing or advertising, consider expenditure v return.
If RTE are to do these adverts themselves, then every 30 second they use for them are 30 second where they can't sell that advertising time to somebody else who'd actually pay for them.
If the GAA are to commission and pay for them, and the aim is just to attract more people to watch on TV, then they (the GAA) would be doing so for no direct return at all.
Pikeman96 (Wexford) - Posts: 4075 - 28/09/2026 13:34:54
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Replying To Commodore: "Incorrect. As I said in the other post, most low cost programming is not currently paying the broadcaster for advertisement, so many 15-30 second slot adverts are included to promote the show.
Improving the quality of GAA marketing in order to attract floating audiences, doesn't necessarily mean having to increase the expenditure of marketing, it just means a different approach." This post of yours hadn't yet appeared at the time I was writing my other one above.
You're incorrect to say that I'm incorrect in saying you always have to consider expenditure v return in matters of marketing or advertising.
Say I run a business selling products at €1,000 each, of which €200 is profit. I run an advertising campaign that costs me €1,000 and I sell just two or three extra products as a result. The advertising agency asks me some time later if I want to repeat the campaign.
What's the first thing I do? I consider expenditure v return. I then say "no thanks".
Now, you seem to be suggesting in this case that RTE absorbs the costs involved. And bear in mind that's still not free, because they still have to pay somebody to actually produce the adverts, even if that's only a minimal amount.
But that's a different thing to claiming you don't have to consider expenditure v return.
Also occurs to me that you're now comparing what you say should be a premium product with cheap daytime filler TV. And that's a whole other kettle of fish, or even a whole other kitchen of chefs.
Pikeman96 (Wexford) - Posts: 4075 - 28/09/2026 15:02:58
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After watching the soccer with less media pundits I actually enjoyed it more. I find the pundits make the experience stressful
Kew (Galway) - Posts: 429 - 28/09/2026 15:49:32
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Replying To Pikeman96: " Replying To Commodore: "How do you suggest to sell the provincial and all ireland club series more on a national basis?
To get buy-in from the neutral audience, the floating TV audience, we need to bring viewers who don't follow the Club scene up to speed rapidly.
Example All Ireland Club Championshp - Cork and Munster Champions Club A are playing Meath and Leinster Champions in the All Ireland SF, with the winners set to play either Armagh and Ulster Champions Club C or Mayo and Connacht Champions on St Patricks Day at Croke Park (Or whatever date it is nowadays). Tune in and get behind your Provincial Champions!!
What do you change for the marketing of them to get more support?
Use simple adverts to explain the above, the objective here is to attract the floating tv audience, and regardless of what people might say, the adverts for club games are aimed squarely at the existing GAA heads, they don't explain a lot, as the assumption is that all GAA fans know the craic already (Which is true), but not everyone is diehard GAA fans and larger TV audiences outside of Intercount will benefit the Association longer term.
The sigerson is already quite well promoted as a big thing but what more do you want done to get more support of it?
The objective of what I am suggesting is to develop a full year calendar of GAA entertainment, and constant presence on TV for the full year, that will promote our games to expand the floating TV audience, and bring in bigger sponsorship for those events." I think you're seriously underestimating some things and seriously overestimating others. Take your example of the All-Ireland Club Football Championship. If somebody is not sufficiently interested in GAA to already know that the four provincial champions meet in semi-finals and the winners go on to a final, then what realistically are the chances that they'll suddenly develop enough of an interest to actually watch the match once it's explained to them? i.e. how many people do you really think are out there who go 'I'd watch that match coming up on Saturday evening/Sunday afternoon, but for how I don't know who the winners would play next' ? And again, as always with marketing or advertising, consider expenditure v return. If RTE are to do these adverts themselves, then every 30 second they use for them are 30 second where they can't sell that advertising time to somebody else who'd actually pay for them. If the GAA are to commission and pay for them, and the aim is just to attract more people to watch on TV, then they (the GAA) would be doing so for no direct return at all."
That's what marketing is for. Otherwise it's information. Trying to broaden your audience that were previously uninterested.
Would you think that many people living in Ireland from Mauritius, Philippines, Vietnam, China and Nigeria would have much interest in the GAA?
GreenandRed (Mayo) - Posts: 8768 - 28/09/2026 16:41:23
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I think you're seriously underestimating some things and seriously overestimating others.
Not at all, its easy for GAA fans to think that, because most are not looking at it from the outside. In recent times its become apparent that most people haven't got a clue about random club games on TV, and thus won't tune in.
Take your example of the All-Ireland Club Football Championship. If somebody is not sufficiently interested in GAA to already know that the four provincial champions meet in semi-finals and the winners go on to a final, then what realistically are the chances that they'll suddenly develop enough of an interest to actually watch the match once it's explained to them?
None with the current format, thus why I am proposing change. People can develop interests in all sorts on TV, its about getting that initial buy-in. GAA assumes that viewers all know the in's and outs of GAA competitions and structures. yet recently at a gathering, a few people disclosed they didn't really know what Senior vs Intermediate etc was all about. Don't assume all Irish people understand GAA formats and structures, as the majority don't.
i.e. how many people do you really think are out there who go 'I'd watch that match coming up on Saturday evening/Sunday afternoon, but for how I don't know who the winners would play next' ?
Why would a non-GAA fan watch a random match on TG4 when they haven't clue what competition it is, what stage of the competition it or anything. Most of the club games don't have the TV scheduler updated with who is actually playing, its just a generic "A game from the Club Championships". Ridiculous in this day and age.
And again, as always with marketing or advertising, consider expenditure v return.If RTE are to do these adverts themselves, then every 30 second they use for them are 30 second where they can't sell that advertising time to somebody else who'd actually pay for them.
If the GAA are to commission and pay for them, and the aim is just to attract more people to watch on TV, then they (the GAA) would be doing so for no direct return at all.
Pikeman96 (Wexford) - Posts: 4075 - 28/09/2026 13:34:54
I think your assumptions are incorrect, but in a way, it highlights the general misunderstanding within GAA circles on how to grow and market Gaelic Games to TV audiences, specifically to non-participants in Gaelic games, the people who just want to watch sport mid-week or at the weekend when there is only Rugby or something else on.
I have pointed out already that TV Chefs on RTE represented by an agent are not paying RTE to promote/advertise their show, its probably shaved off their fee on the books, but overall the Chefs are still making a profit, RTE are just filling a slot.
Right now, GAA are probably getting poor fees for Club games due to poor viewership, but if the quality of the marketing is improved without blowing a fortune of money, the viewership figures would rise and the GAA could command better fees in future.
You don't have to spend more to make things better, just change the approach and work smarter. Not every improvement requires increased expenditure, its not the Public Sector!
Commodore (Donegal) - Posts: 1969 - 28/09/2026 18:20:34
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Replying To GreenandRed: " Replying To Pikeman96: "[quote=Commodore: "How do you suggest to sell the provincial and all ireland club series more on a national basis?
To get buy-in from the neutral audience, the floating TV audience, we need to bring viewers who don't follow the Club scene up to speed rapidly.
Example All Ireland Club Championshp - Cork and Munster Champions Club A are playing Meath and Leinster Champions in the All Ireland SF, with the winners set to play either Armagh and Ulster Champions Club C or Mayo and Connacht Champions on St Patricks Day at Croke Park (Or whatever date it is nowadays). Tune in and get behind your Provincial Champions!!
What do you change for the marketing of them to get more support?
Use simple adverts to explain the above, the objective here is to attract the floating tv audience, and regardless of what people might say, the adverts for club games are aimed squarely at the existing GAA heads, they don't explain a lot, as the assumption is that all GAA fans know the craic already (Which is true), but not everyone is diehard GAA fans and larger TV audiences outside of Intercount will benefit the Association longer term.
The sigerson is already quite well promoted as a big thing but what more do you want done to get more support of it?
The objective of what I am suggesting is to develop a full year calendar of GAA entertainment, and constant presence on TV for the full year, that will promote our games to expand the floating TV audience, and bring in bigger sponsorship for those events." I think you're seriously underestimating some things and seriously overestimating others. Take your example of the All-Ireland Club Football Championship. If somebody is not sufficiently interested in GAA to already know that the four provincial champions meet in semi-finals and the winners go on to a final, then what realistically are the chances that they'll suddenly develop enough of an interest to actually watch the match once it's explained to them? i.e. how many people do you really think are out there who go 'I'd watch that match coming up on Saturday evening/Sunday afternoon, but for how I don't know who the winners would play next' ? And again, as always with marketing or advertising, consider expenditure v return. If RTE are to do these adverts themselves, then every 30 second they use for them are 30 second where they can't sell that advertising time to somebody else who'd actually pay for them. If the GAA are to commission and pay for them, and the aim is just to attract more people to watch on TV, then they (the GAA) would be doing so for no direct return at all."
That's what marketing is for. Otherwise it's information. Trying to broaden your audience that were previously uninterested.
Would you think that many people living in Ireland from Mauritius, Philippines, Vietnam, China and Nigeria would have much interest in the GAA?"]Well the gaa would want to see about getting them interested.
I read somewhere (forget where tbh) that 30% of babies born in Ireland today have parents who were born outside the country and our liberal immigration policy means that number will only increase as the years go by.
Unless the GAA ,an organisation that leans heavily on tradition for recruitment, can somehow generate more interest among new demographs football nd hurling could very conceivably become minority sports within a generation or two.
Seniorleague (Galway) - Posts: 344 - 28/09/2026 19:10:25
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