Mark Collins admits promotion is a must for Cork in the upcoming Allianz Football League.
Anything less than a top-two finish in Division 3, which they will compete in for the first time, will cost the Rebels their place in the top tier of the championship.
"There's probably an added significance with the top two promoted getting into Sam Maguire," the Castlehaven attacker told RTE at this week's 2020 Allianz Football League launch.
"Every year when you start off the League is important to you. Last year was obviously disappointing to get relegated down to Division 3. There's only one way we can fix that and that's to go back up, but we have to start well.
"I was thinking there coming up today we probably haven't won our first game in the League in three or four years so the Offaly game in two weeks' time is probably a good place to start, so that's something to look forward to.
"Three, four, five years ago, Cork were competing for Division 1 titles on a continuous basis. That's where a county the size of Cork should be. Unfortunately the last few years haven't gone as planned and it's probably time to start putting things right now."