Camogie Association to use GAA's commercial arm to negotiate deals

November 15, 2021

The official attendance for the 2019 All-Ireland camogie finals at Croke Park.

The Camogie Association and the GAA have announced today that, effective immediately, the GAA commercial team have been retained to represent the Camogie Association's commercial rights.

Such rights will include national sponsorship sales and sponsorship delivery as well as the selling of Camogie's broadcast rights.  The initial term of the agreement is three years.

Sinéad McNulty, Camogie Association, Ard Stiúrthóir said: "We are excited about this commercial arrangement with the GAA and see it as a positive step forward for Camogie to maximise the ever-growing commercial potential of our sport. 

Peter McKenna, GAA Commercial Director said: “We are delighted that we will be representing the Camogie Association across its sponsorship opportunities and broadcast rights. Women's sports continue to go from strength to strength and Camogie is at the forefront of that growth.  We are committed to supporting the Camogie Association to reach its commercial potential over the coming years through this agreement." 


Most Read Stories